Behind The Scenes

When you think vodka, you think ABSOLUT Vodka – thanks to the years of brilliant and iconic adverts created by the stellar agency TBWA\CHIAT\DAY. So we were stoked when the creatives at CHIAT\DAY asked us to pitch on the logo animation for the upcoming limited edition ABSOLUT BROOKLYN! ABSOLUT Vodka commissioned Spike Lee to design the bottle art to capture the vibe and flavor of his borough of Brooklyn.

Here are the concepts we presented for the closing logo tag of a one-minute behind-the-scenes video for the bottle launch…

A few days after our pitch, the agency gave us the good news that one of our logo animation concepts was selected for the Spike Lee video to promote the limited edition bottle of ABSOLUT BROOKLYN.

Below is the final logo animation, including the the transition from the footage of Spike Lee.



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