Our internal projects get the same love as our commercial clients – and the same development process. After the initial concepts begin to gel, we go straight to traditional storyboards for the narrative, static styleframes for the art direction, animation tests for the technique, a combination of 2D animatics and 3D wireframes for previz, live-action tests for the transformation to CG, and then the final animation and color treatments. TOYCAR was touched by all the players in our studio: illustrators, modelers, compositors, animators, producers, live-action, etc. Great pride was taken in the details. This is a child’s imagination so we wanted to fill the environment with a crazy amount of animated gizmos and characters, really bright colors, sweet transitions, and a stellar soundtrack.
And if you haven’t seen TOYCAR or want to see it again, check it out below.