AGENCY: Commonwealth (Detroit)
PRODCO: Pixlhut Productions
Answering the call of the Motor City, Pixlhut commissioned Super77 to create this powerful and bold 3D animation of the Chevy Cruze for Detriot-based agency Commonweatlh. Working in careful collaboration with Pixlhut, we did all the VFX and compositing including the continuous animation over the hood and around the car. On top we designed and excuted a series of infographic callouts to highlight the car's main features. The animation was used as part of a high profile proof of concept meeting.