CoverMyMeds gave Super77 the chance to do a branding and awareness campaign in a process / explainer video.
This meant taking a fairly complex subject like Prior Authorization (now we know what this means) distilling down to engaging visual metaphor and giving it a branded look and feel, unique, original and fresh to CoverMyMeds. This 2D animated video, approximately 2 minutes in length was also our first opportunity to work with the CoverMyMeds team - something we'd like to do much more in the future!