AGENCY: Scoppechio (Louisville)
CLIENT: General Electric
DIRECTOR: Mark Burson
We worked with Scoppechio (formerly Creative Alliance) in Louisville to create this lifestyle / branding video for General Electric, encouraging consumers to keep their GE appliances running by using OEM replacement parts. Following a “day in the life” of a typical family using GE household appliances, we augmented the footage with dimensional infographics that shine, swirl, and buzz – just like General Electric.