AGENCY: Communica (Toledo)
CLIENT: Hercules Tires
Hercules makes tires to tackle the elements. This project presented a unique challenge to Super77 - how to achieve depth and drama using 2D photographs only?
Nothing a little parallax and design magic can't fix. Each video in this series showcased a different tire and its unique attributes from handling to tread.
Thank you to Communica for their partnership and collaboration in bringing this campaign to life!